Esquire Cover Typography

2 Aug

Esquire Cover August 2011

Esquire is known for frequently changing up their cover typography to make for unique and dynamic magazines covers. I must say…it works! While I obviously do not fall into Esquire’s target audience, I was drawn straight to this cover on the magazine shelf.

The hand written typography and commentary is a great complement to the cover image, which is saying “I am a serious guy who doesn’t take himself too seriously.” The cover design is relaying that the magazine is also dignified, but relaxed. It allows the reader to feel like they are part of some sort of inside joke, and this helps them to build a connection to the magazine on a more personal level.

The blue used for the handwriting is a great compliment to the shades of blue and brown in the image, nicely tying the whole piece together. Refreshingly innovative.

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