Funtional Design, An IKEA Staple

10 Aug

2012 IKEA Catalog

IKEA is consistently praised as a the home furnishing store where good design meets functionality at affordable prices. To reinforce this unique and crafty functionality as a staple in their brand identity, they carry functional, space-saving design from the showroom floors to their catalog layout. After all, consistency in messaging is key to any strong branding initiative.

All catalogs have a spine, so why not make use of this prime design real estate? IKEA does just that by turning their catalog spine into a perfectly handy 9 inch ruler! Thank you again IKEA for you quirky, clever, and completely efficient space saving solution. I will keep this catalog on my shelf simply for the utilitarian spine design…I am bound need a quick measurement at some point!

2012 IKEA Catalog Spine


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