Halloween Eye Candy

30 Aug

I LOVED the Some Enchanted Evening article in the October Issue of Family Circle. The article provides fun and ambient do-it-yourself decorating ideas for a trendy Halloween bash. Rather than using a traditional, cliche “how to” layout, complete with numbered steps and boxy, closeup images, the designer uses striking full page images to dominate the spreads and layers how-to text into the otherwise inactive spaces in the imagery.

The type choices share the same playfulness as the decor, allowing the text to peaceful co-exist with the imagery rather than clash with it or become hidden or too overshadowed. This is an excellent approach as it allows readers to see entire room shots, and therefore, see the full potential of the crafty decor suggestions rather than individual closeups of a single craft, leaving them to mentally piece together the rest.

By not cluttering the page with numbers, sidebars, and other unnecessary design elements, the reader focuses completely on the image, getting the feeling that they are at the party, or rather that they wish they were at the party. I am even considering hosting this party. Definite success!



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