Weekly Ad-Ventures: Cosmopolitan Edition

12 Sep

Jackpot! A co-worker brought me a whole stack of her daughters back issues of Cosmopolitan. I haven’t gotten through all of them yet, but I did find an ad campaign for ESPNW present in both the August and September 2011 issues of Cosmopolitan that was inspiring.

The ESPNW “One letter says a lot” campaign stands out because the ads exhibit bold imagery and colors and utilize a unique typographic solution, contrary to the vast number of bland and repetitive makeup and clothing ads scattered throughout Cosmo. I think the ads show a clever and successful combination of copywriting and design, indicating strong art direction.


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